Outsourcing in Tough Times: Outsourcing in Tough Times: Why Quality Still Matters With rising wage costs, inflationary pressure, and the ongoing squeeze on margins, many businesses are reassessing how to get the most from their ... Aug 7, 2025
Winning at the Shelf We all love a solid strategy session. The whiteboard moments, the deep dives into data, the fresh campaigns… but here’s the truth: no matter how strong your brand plan is, it won’t deliver results unl... Aug 5, 2025
What Our Merchandisers See What Our Merchandisers See - That You Might Not When you work in retail long enough, you realise something: the biggest sales risks aren’t always dramatic. Sometimes, it’s the little things that quiet... Jul 31, 2025
Futureproofing Displays Futureproofing Displays: Reusable & Modular Design Merchandising that works smarter, not harder. We often hear about sustainable packaging and eco-friendly products, but what about the fixtures and di... Jul 27, 2025
Tech-Driven Merchandising Tech-Driven Merchandising: Digital Shelf Tags & Smart Displays Is your brand really being seen? When was the last time you stood in store and watched someone shop your brand? Not a quick glance, but r... Jul 24, 2025
Shelf Psychology Shelf Psychology: How Layout Impacts Shopper Decisions Ever wondered why some products fly off the shelf while others linger? It all comes down to layout and placement. Here’s how sightlines, colour, ... Jul 21, 2025
Sustainability on the Shelf Sustainability on the Shelf: Green Merchandising That Kiwis Care About Sustainability isn't just a buzzword anymore. It's a key driver behind how Kiwi consumers choose where and what to buy. We're see... Jul 17, 2025
The Silent Sales Team The Silent Sales Team: Why In-Store Staff Still Need Brand Support Walk into any retail store today and you’ll notice a common thread, floor staff are stretched. With leaner rosters, larger sections t... Jul 16, 2025 Our blog
Why Merchandising Is the New Brand Advertising Visual Storytelling: Why Merchandising Is the New Brand Advertising In a world where shoppers are bombarded with thousands of messages every day, standing out in-store isn’t just nice to have, it’s es... Jul 13, 2025
The Store Floor Advantage The Store Floor Advantage: Why In-Store Strategy Still Drives Sales in 2025 While much of the marketing world is chasing digital impressions and AI-powered solutions, there's one proven sales driver t... Jul 9, 2025 The Power of Merchandising
Why More Brands Are Outsourcing Sales & Merch Making the leap from an in-house sales or merchandising team to an outsourced partner, like VSS, can feel risky. But the reality is, many businesses are making the shift for good reason: it’s smarter,... Jul 7, 2025
Why Newness Rules the Cosmetic Aisle Why Newness Rules the Cosmetic Aisle (And How Other Retail Can Learn From It) Walk into any pharmacy or beauty store and one thing’s guaranteed – you’ll spot something new. A new product, updated pack... Jul 3, 2025