Your Brand Deserves Better at Retail: Why merchandising is more than just shelf stacking.
If you think merchandising is just about putting stock on shelves, you might be missing the bigger picture.
Your brand is too valuable to be treated like a checklist task. In a crowded retail environment, how your products show up - and who’s managing that on your behalf - can make or break your sales.
At VSS, we believe merchandising is strategy in action.
We don’t just send someone in to tidy shelves. We send experienced people who know your brand, understand retail, and can spot opportunities others miss. Whether it’s negotiating secondary space, working around stock delays, or problem-solving on the spot, our team treats your brand like it’s their own.
We’re more than merchandisers – we’re in-store influencers.
Our team actively engages with retail staff, upskilling them to feel confident recommending your products to shoppers. We know that knowledgeable staff can be the difference between a browser and a buyer. We leave behind product sheets, demonstrate use, and pass on key selling points in a way that’s simple and practical.
Because when retail teams are confident, your products sell.
Let’s talk real numbers:
- According to Nielsen, 60% of in-store purchases are unplanned – visual presence matters.
- Brands with strong in-store compliance and secondary displays see sales lifts of 20% or more.
- A global study found poor retail execution causes up to 25% of potential sales to be lost.*
- And research from Salesfloor shows 87% of consumers are more likely to buy a product recommended by knowledgeable staff.**
So ask yourself:
- Are your merchandisers just shelf stacking?
- Are they building relationships with store staff and securing extra off-location space?
- Are they training retail teams to become advocates for your brand?
- Are they reporting issues, solving problems, and finding growth opportunities for you?
- Proactively tackling challenges (like those tricky planogram updates!)
If the answer is no, it might be time to rethink your approach.
At VSS, we don’t just merchandise – we partner with you. We strategise, upskill store staff, and make sure your brand stands out, store after store.
Want more from your merchandising team? Let’s talk about how VSS can deliver more for your brand
*Sources: Nielsen, POPAI, PwC Global Consumer Insights
**Source: Salesfloor Research, 2023
