Outsourcing in Tough Times: Why Quality Still Matters
With rising wage costs, inflationary pressure, and the ongoing squeeze on margins, many businesses are reassessing how to get the most from their teams. Outsourcing sales and merchandising is an obvious cost-saving option. It turns fixed costs into flexible ones, reduces internal overheads, and allows brands to stay visible on shelf without the complexity of managing field teams.
But not all outsourcing is equal.
According to a Harvard Business Review study, up to 25% of out-of-stock items are actually in the building, just not on the shelf¹. Poor merchandising and communication breakdowns are often to blame. Choosing the cheapest option can lead to undertrained reps, limited coverage, and a lack of follow-up – all of which cost more in missed sales and brand erosion.
What actually works?
Outsourcing can be powerful when done with the right partner. Brands that align with companies offering strong account management, experienced field reps, and clear reporting often see a measurable difference in-store performance. One global study found that businesses can save up to 30% by outsourcing support services like merchandising² – but only when service quality is maintained.
What to look for:
- Expertise in your retail channel – proven experience with your store type
- Accountability – a dedicated account manager who understands your brand and goals
- Consistent in-store presence – reps who visit regularly and know how to execute properly
- Clear reporting – easy-to-access updates with store-by-store insights and photos that show what is happening on shelf
- Structured flexibility – the ability to scale up or down without losing consistency
- Collaboration – a team that works with you to get results, not just tick the box
At VSS, we are proud to offer that level of service. Our clients get real visibility, responsive support, and a team in-field who understand that success starts at shelf level.
