In today's competitive retail environment, visibility is everything. It's no longer enough to know that a merchandising visit has been completed. Brands need accurate, timely insights into what is happening in-store, where opportunities exist, and how their products are performing on the shelf.

At Plum Agencies, we understand the value of actionable retail data. That's why we utilise Polish, our advanced retail reporting platform, to provide clients with close to real-time visibility into merchandising activity across New Zealand.

Originally developed through years of hands-on field merchandising experience, Polish continues to evolve, helping brands make faster decisions, improve retail execution, and maximise their in-store presence.

Close to Real-Time Reporting for Faster Decisions

Retail moves quickly, and delays in reporting can mean missed opportunities.

Polish provides close to real-time reporting, allowing clients to access merchandising updates shortly after store visits are completed. Brands can monitor activity, track progress, and respond to issues before they impact sales.

Whether it's a new product launch, promotional display, range review, or regular merchandising call, clients have immediate visibility into what's happening on the retail floor.

Visual Proof Through Integrated Store Photography

A picture tells a thousand words.

Every report submitted through Polish can include detailed store photographs, providing visual confirmation of shelf standards, display execution, stock levels, promotional activity, and compliance.

This level of transparency gives brands confidence that merchandising standards are being maintained while also identifying opportunities for improvement.

Meaningful Insights Beyond the Data

Reporting should do more than simply record activity.

Our experienced merchandisers provide detailed store comments and observations alongside every report. These insights help identify recurring issues, ranging opportunities, stock concerns, competitor activity, and retailer feedback.

By combining quantitative data with qualitative observations, brands gain a deeper understanding of what is influencing performance at store level.

Improved Efficiency for Brands and Retail Teams

Traditional reporting methods can be time-consuming and difficult to manage.

Polish streamlines communication by centralising reporting, photographs, visit outcomes, and store feedback in one easy-to-access platform. This reduces administration, eliminates unnecessary paperwork, and ensures information is readily available when needed.

The result is a more efficient process for both clients and field teams.

Supporting Smarter Retail Decisions

Access to accurate, up-to-date information allows brands to make better decisions.

Polish helps clients:

• Identify out-of-stock issues quickly
• Track compliance across multiple retail channels
• Monitor promotional execution
• Evaluate merchandising performance
• Uncover ranging and sales opportunities
• Improve retailer relationships through proactive support

By turning store activity into actionable insights, brands can adapt faster and achieve stronger retail outcomes.

Retail Reporting That Delivers Results

At Plum Agencies, merchandising is about more than simply visiting stores. It is about providing clients with meaningful retail intelligence that supports growth.

Through our Polish reporting platform, clients receive close to real-time reporting, detailed store photography, actionable insights, and complete visibility of their retail execution.

The result is better decision-making, improved merchandising performance, and stronger brand representation across New Zealand retail channels.

If you're looking for a merchandising partner that combines experienced field teams with industry-leading retail reporting, talk to Plum Agencies today.